Samantha Tollin

Example of email copywriting for the American Marketing Association of San Diego.

NBC San Diego morning anchor Jason Austell has been doing the morning show for about eight years. Before he started anchoring, he flew helicopters and reported on traffic. He is extremely passionate about what he does and is a great host to his morning audience.
By Samantha Tollin

I partnered with a digital marketing agency to produce this piece for Thompson Tee, educating consumers on the latest product innovation to reduce underarm sweating.

It’s December, which means that the majority of the country is covered in snow and/or freezing cold temperatures. But amidst the puddles, icy windshields, and polar vortex resides a little slice of paradise called San Diego. With most days being sunny and about 70 degrees (okay, sometime it rains here), San Diego is home to some of the nicest and happiest people you’ll ever meet.

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Have you ever passed by a billboard and thought, “Hey, I need to stop my car and read everything that’s on there.” We’re guessing probably not.

That’s because the point of a billboard is to catch your eye without overwhelming you with information. A successful billboard―any advertisement―needs to be straightforward, clever, and memorable to show (not tell) your audience exactly what you’re selling.

When submitting a job application, you might wonder, “Should I include a cover letter?” Unfortunately, the answer isn’t all that clear.

Have you been receiving TONS of “Privacy Policy” emails in your inbox? Me, too!

If you are wondering what these are all about (and why they are important), they are in response to a new European regulation called GDPR (General Data Protection Regulation), which controls the way businesses handle customer data.

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